Liz – Executive Director

For over 28 years, Liz has been employed with SOWINS in various roles. Her first 22 years were spent as a Family Support Worker and PEACE Counsellor and later moved into the Housing Coordinator role. In 2021, Liz stepped into the newly created Director of Community Based Programs and Services, overseeing the numerous support services SOWINS provides to families in the South Okanagan. Today, Liz is in the role of Executive Director for the organization.

Liz can be reached at liz.g@sowins.com or 250-493-4366 extension 120.

Korina – Director of Human Resources

Korina joined SOWINS in 2020 as our Director of Human Resources and brings with her over 15 years experience navigating collective agreements, policy, and legislation in municipal government. She is passionate about supporting the organizational greatest asset, its people!

You can contact Korina at hra@sowins.com or 250-493-4366 extension 110.

Erica – Director of Community Based Programs and Services

Erica has had various roles in SOWINS since 2000. Her passion for supporting children led to her working with families and children in the transition house and then to working as a PEACE Counsellor. Erica began to work in the Stopping the Violence program as a coordinator and counsellor. She then stepped into the role of Director of Continuous Improvement supporting staff to work from a trauma informed lens. Today, Erica is in the role Director of Community Based Programs and Services.
Erica can be reached at erica.mp@sowins.com or 250-493-4366 extension 104.

Rick – Director of Finance

Rick oversees the accounting and financial operations of the organization.
He is a CPA with extensive work experience in banking, construction, environmental services, and non-profit organizations.
Rick was also on the Board of Directors for several years with two non-profit organizations when he resided in the lower mainland.
You can reach Rick at rick.k@sowins.com or 250-493-4366 extension 112.

Marni – Fund Development Advisor

Marni has been fundraising and raising awareness for community charities for more than 20 years. She manages all SOWINS fundraising initiatives, marketing, and media!

Reach out to Marni with any questions you may have about donations, sponsorships, fundraising events, media, and marketing at fundraising@sowins.com or by phone at 250-488-1268

Sarah

Sarah Wingfield was born in North Vancouver and moved with her family to the Okanagan in 2017.

“I have two daughters Ella (12) and Grace (8) and a rescue dog from Mexico named Bailey. I have been married to my husband for 16 years. When I’m not working, we like to get outside and go boating, swimming, paddle boarding, camping and snowboarding (depending on the season).

I love to travel and my happy place is the Big Island of Hawaii. Every year my entire family (including my parents and siblings and their spouses) go on holiday together. We’ve traveled as close as Gunn Lake in Lillooet and as far as Fiji.”

Brenda

Indigenous Tourism Association BC – Chair, Tourism Industry Association of British
Columbia – Board Member, Coalition of BC Tourism & Hospitality Businesses
As a member of the Osoyoos Indian Band, Brenda graduated as a Registered Nurse specializing in Indigenous health with a focus on community development, and worked with the Osoyoos Indian Band in the area of community health. Brenda is honoured and humbled to have been awarded the Order of BC in 2021 for her work in Indigenous Tourism.

Natalie

Natalie Ferebee has been an Investment Advisor with RBC Dominion Securities and Ferebee Wealth Management for 27 years. She helps clients achieve their goals in retirement and planning issues.

She has been with the Rotary Club of Penticton for 12 years and on the Board of the Rotary Club for 11 years. Recently in the last two years she was Assistant Governor for the area with Rotary. She has been involved with 100 Women Who Care from the start and is also currently helping the SOS Medical foundation fundraising for the oncology unit.

Natalie brings a lot of experience for volunteerism to her community along with board knowledge and community spirit.

Christina

Born and raised in Penticton, Cristina McEwen lived in the Lower Mainland for 17 years before returning with her partner to re-embrace the beauty and tranquility of the Okanagan Valley. She enjoys outdoor activities including hiking, swimming, biking, and running, with her rescued greyhound who loves to tag along.

She is an experienced Human Resources Professional in both the private and public sectors. Prior to moving into a career in HR, she spent over fifteen years working in the veterinary industry and has a passion for animals.

She looks forward to bringing her experience and perspective to support the essential work that SOWINS does in the community she calls home. 

Tracy

Tracy Van Raes is an active community member who volunteers her time on many boards and community programs. Tracy has been the Chair of the Rotary Club of Penticton’s Starfish Pack Program for the past 6 years. She is the Manager of Marketing and Community Relations at Total Restoration Services (a long time sponsor of SOWINS) and she is currently in her 5 th year as a Trustee for the Board of Education – School District 67 Okanagan Skaha.

Tracy has a daughter, 23 and a son, 16. She is looking forward to raising awareness on the impact of violence and abuse and working to prevent violence and abuse in our communities.

Holly

Holly Wakeman has worked in leadership roles, specializing in sales in the natural food industry with more than 12 years experience. With a deep appreciation for health and wellness, Holly sees the pivotal role that healthy habits play in our communities.

Holly is dedicated to providing safe, compassionate spaces and services to women and youth in the South Okanagan.

Susie

Susie has been working in the design and marketing field for the past 15 yrs, operating her own studio, with a strong passion for women-owned and small business. She is currently also on a planning committee for an attainable housing project in Summerland. Susie is honoured to help support SOWINS, and the invaluable work they do for women and families in our communities.

Sharon – Director of Strategy and Operations

With a BA in Administrative Studies Sharon enjoyed providing administrative support to SOWINS since 1993 and is proud to be a part of the client services that SOWINS provides.

Sharon can be reached at sharon@sowins.com or 250-493-4366 extension 116

Irene – Manager, Residential Services

Irene started with SOWINS in 2003 as a Practicum student and it did not take long for her to be hired as a Women’s Support Worker in 2004.

For the past 6 years, Irene has been Manager of the Transition House and take pride in providing client centered support.

To connect with Irene, you can email her at TH.manager@sowins.com or call 250-809-6563.

Danielle Goulden – Executive Director

With over 20 years of experience working within the non-profit and academic sectors, Goulden is able to draw from multiple disciplines and professional experience to lead SOWINS into its next chapter of sustainable growth to meet the growing needs in the South Okanagan. Goulden believes that a fundamental component of any non-profit organization’s philosophy is to continuously strive for excellence through effective partnerships, collaboration, planning, and action.

To chat with Danielle, you can contact her at execdirector@sowins.com or 250-493-4366 extension 101

Sharon – Secretary
Sharon has been in business for 35 years. She has a Family Studies degree and an MBA. Over the years, Sharon’s commitment to her community has included the Penticton Rotary, the Penticton Chamber Board, and the Penticton Economic Development Committee. She is now retired and looking forward to supporting SOWINS with the critical work they do in the South Okanagan.

Kerri

As a communications professional with a business development background, Kerri enjoys bringing people together. Through her work in media and promotions, Kerri strives to provide innovative solutions and make meaningful connections for people and businesses. She looks forward to promoting and supporting all the great work that SOWINS does.

Sydney

Sydney moved to Penticton in 2022 and is delighted to be living in the beautiful Okanagan Valley with her husband and two dogs, Nigel and Penelope. Sydney is a prairie girl, having been born and raised in Saskatchewan. After living recently in Ontario for a few years she is glad to be back in Western Canada. A registered social worker, Sydney has contributed to the communities she has lived in through her work as a community developer, program manager and various volunteer roles. She also provides counselling support to individuals through an online psychotherapy practice.

Sydney has a long history volunteering and working with organizations that support vulnerable women and families and is thrilled to contribute to the good work of SOWINS in her new community as a volunteer board member.

Liz
Working in organizations to address community needs, program development and teaching are the threads that run through Liz’s work and volunteer life. She has worked in community recreation, employment readiness and fire prevention education. Her skills lead her into the fire service where she worked with children, youth and adults in fire prevention initiatives in Penticton and Indigenous Communities throughout BC. Liz is pleased to be a member of the SOWINS Board and looks forward to being a part of a team that actively supports healthy families and communities.

Kayla

Kayla is a CPA based out of the BDO Penticton office and has over 8 years of experience providing audit and accounting services to a range of organizations including municipal governments and not-for-profit organizations. She also has extensive experience volunteering with another organization that supports women through education and women’s issues are a top priority for her. She is very excited to be able to serve her community through the important work that SOWINS does in South Okanagan.

Jessica

Jessica is a Senior Financial Planner at RBC and has been helping families and entrepreneurs reach their goals for over eight years. She specializes in business succession planning and estate planning. She has a passion for helping people achieve their goals and while sitting on the board of SOWINS she hopes to help women in need do so as well. She is excited to bring her skillset to the table alongside other inspiring women to help those in need!

Danielle Goulden – Executive Director

With over 20 years of experience working within the non-profit and academic sectors, Goulden is able to draw from multiple disciplines and professional experience to lead SOWINS into its next chapter of sustainable growth to meet the growing needs in the South Okanagan. Goulden believes that a fundamental component of any non-profit organization’s philosophy is to continuously strive for excellence through effective partnerships, collaboration, planning, and action.

To chat with Danielle, you can contact her at execdirector@sowins.com or 250-493-4366 extension 101