Have a Heart Radiothon

Bell Media has chosen SOWINS for this year’s Have a Heart Radiothon

YOU can help women and children in need

We are so excited to announce that Bell Media’s Have a Heart Radiothon campaign will be raising donations to build a fund for SOWINS Second Stage Housing Program. Our goal is to raise $50,000 to support women, youth and children in our community.

Second Stage Housing is a critical part of the journey for many women and children fleeing violence and abuse. 


Securing safe and affordable housing in today’s market is difficult, but it’s disproportionately harder for women and children fleeing abuse and violence. Our Second Stage Program provides them with the support and resources needed as they build their new life free of violence.

Donate today or visit us live on location at Cherry Lane Mall on Thursday, March 30 to support.

Your support will help save and change the lives of local women and children!

For more information on the Have a Heart Radiothon, please contact:
Marni Adams at fundraising@sowins.com or 250-488-1268

SOWINS is a registered charity # 12998 7665 RR0001 

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Rick – Finance Officer

Rick oversees the accounting and financial operations of the organization.
He is a CPA with extensive work experience in banking, construction, environmental services, and non-profit organizations.
Rick was also on the Board of Directors for several years with two non-profit organizations when he resided in the lower mainland.
You can reach Rick at rick.k@sowins.com or 250-493-4366 extension 112.

Danielle Goulden – Executive Director

With over 20 years of experience working within the non-profit and academic sectors, Goulden is able to draw from multiple disciplines and professional experience to lead SOWINS into its next chapter of sustainable growth to meet the growing needs in the South Okanagan. Goulden believes that a fundamental component of any non-profit organization’s philosophy is to continuously strive for excellence through effective partnerships, collaboration, planning, and action.

To chat with Danielle, you can contact her at execdirector@sowins.com or 250-493-4366 extension 101

Danielle – Executive Director

With over 20 years of experience working within the non-profit and academic sectors, Danielle is able to draw from multiple disciplines and professional experience to lead SOWINS into its next chapter of sustainable growth to meet the growing needs in the South Okanagan. Danielle believes that a fundamental component of any non-profit organization’s philosophy is to continuously strive for excellence through effective partnerships, collaboration, planning, and action.

To chat with Danielle, you can contact her at execdirector@sowins.com or 250-493-4366 extension 101

Sharon – Director of Strategy and Operations

With a BA in Administrative Studies Sharon enjoyed providing administrative support to SOWINS since 1993 and is proud to be a part of the client services that SOWINS provides.

Sharon can be reached at sharon@sowins.com or 250-493-4366 extension 116

Korina – Director of Human Resources

Korina joined SOWINS in 2020 as our Director of Human Resources and brings with her over 15 years experience navigating collective agreements, policy, and legislation in municipal government. She is passionate about supporting the organizational greatest asset, its people!

You can contact Korina at hra@sowins.com or 250-493-4366 extension 110.

Liz – Acting Executive Director

For over 28 years, Liz has been employed with SOWINS in various roles. Her first 22 years were spent as a Family Support Worker and PEACE Counsellor and later moved into the Housing Coordinator role. In 2021, Liz stepped into the newly created Director of Community Based Programs and Services, overseeing the numerous support services SOWINS provides to families in the South Okanagan. Today, Liz is in the role of Acting Executive Director for the organization.

Liz can be reached at liz.g@sowins.com or 250-493-4366 extension 120.

Irene – Manager, Residential Services

Irene started with SOWINS in 2003 as a Practicum student and it did not take long for her to be hired as a Women’s Support Worker in 2004.

For the past 6 years, Irene has been Manager of the Transition House and take pride in providing client centered support.

To connect with Irene, you can email her at TH.manager@sowins.com or call 250-809-6563.

Marni – Fund Development Advisor

Marni has been fundraising and raising awareness for community charities for more than 20 years. She manages all SOWINS fundraising initiatives, marketing, and media!

Reach out to Marni with any questions you may have about donations, sponsorships, fundraising events, media, and marketing at fundraising@sowins.com or by phone at 250-488-1268

Susie

Susie has been working in the design and marketing field for the past 15 yrs, operating her own studio, with a strong passion for women-owned and small business. She is currently also on a planning committee for an attainable housing project in Summerland. Susie is honoured to help support SOWINS, and the invaluable work they do for women and families in our communities.

Erica – Acting Director of Community Based Programs and Services

Erica has had various roles in SOWINS since 2000. Her passion for supporting children led to her working with families and children in the transition house and then to working as a PEACE Counsellor. Erica began to work in the Stopping the Violence program as a coordinator and counsellor. She then stepped into the role of Director of Continuous Improvement supporting staff to work from a trauma informed lens. Today, Erica is in the role of Acting Director of Community Based Programs and Services.
Erica can be reached at erica.mp@sowins.com or 250-493-4366 extension 104.

Sharon – Secretary
Sharon has been in business for 35 years. She has a Family Studies degree and an MBA. Over the years, Sharon’s commitment to her community has included the Penticton Rotary, the Penticton Chamber Board, and the Penticton Economic Development Committee. She is now retired and looking forward to supporting SOWINS with the critical work they do in the South Okanagan.

Kerri

As a communications professional with a business development background, Kerri enjoys bringing people together. Through her work in media and promotions, Kerri strives to provide innovative solutions and make meaningful connections for people and businesses. She looks forward to promoting and supporting all the great work that SOWINS does.

Katie

Katie grew up in Toronto, and moved to Penticton in 2011 to pursue a career in winemaking after earning her B.Sc in Biology from McMaster University. Katie has been the head winemaker at Serendipity Winery since 2017, where she also plays a key role in the day to day operations of the company. Katie has always been an advocate for women in the wine industry, and she is excited to bring her passion and experience to the SOWINS board

Liz
Working in organizations to address community needs, program development and teaching are the threads that run through Liz’s work and volunteer life. She has worked in community recreation, employment readiness and fire prevention education. Her skills lead her into the fire service where she worked with children, youth and adults in fire prevention initiatives in Penticton and Indigenous Communities throughout BC. Liz is pleased to be a member of the SOWINS Board and looks forward to being a part of a team that actively supports healthy families and communities.

Brenda

Indigenous Tourism Association BC – Chair, Tourism Industry Association of British
Columbia – Board Member, Coalition of BC Tourism & Hospitality Businesses
As a member of the Osoyoos Indian Band, Brenda graduated as a Registered Nurse specializing in Indigenous health with a focus on community development, and worked with the Osoyoos Indian Band in the area of community health. Brenda is honoured and humbled to have been awarded the Order of BC in 2021 for her work in Indigenous Tourism.

Kayla

Kayla is a CPA based out of the BDO Penticton office and has over 8 years of experience providing audit and accounting services to a range of organizations including municipal governments and not-for-profit organizations. She also has extensive experience volunteering with another organization that supports women through education and women’s issues are a top priority for her. She is very excited to be able to serve her community through the important work that SOWINS does in South Okanagan.

Jessica

Jessica is a Senior Financial Planner at RBC and has been helping families and entrepreneurs reach their goals for over eight years. She specializes in business succession planning and estate planning. She has a passion for helping people achieve their goals and while sitting on the board of SOWINS she hopes to help women in need do so as well. She is excited to bring her skillset to the table alongside other inspiring women to help those in need!

Danielle Goulden – Executive Director

With over 20 years of experience working within the non-profit and academic sectors, Goulden is able to draw from multiple disciplines and professional experience to lead SOWINS into its next chapter of sustainable growth to meet the growing needs in the South Okanagan. Goulden believes that a fundamental component of any non-profit organization’s philosophy is to continuously strive for excellence through effective partnerships, collaboration, planning, and action.

To chat with Danielle, you can contact her at execdirector@sowins.com or 250-493-4366 extension 101